What is Alexa in SEO?
Alexa rank is a global ranking system that ranks millions of websites in order of popularity. It’s calculated by looking at the estimated average daily unique visitors and number of pageviews for a given the site over the past 3 months. The lower your Alexa rank, the more popular the website is.
How Does Buy Alexa Agency Rank Work?
Alexa rank is calculated by combining a site’s estimated traffic as well as visitor engagement over the previous three months. Traffic and engagement are estimated from data provided by its toolbar. This monitors a user browsing behavior which acts as a sample of all Internet users.
How Is Alexa Rank Calculated?
So we’ve briefly touched on this but let’s look at it in a bit more detail.
According to Alexa’s official website, the rank is calculated using a combination of estimated average daily unique visitors to the site and the estimated number of page views on the site over the past 3 months.
Data for their ranking system is based on traffic provided by their “global data panel”. This data is gathered from internet users who use one of the browser extensions available for Google Chrome, Firefox, Internet Explorer etc.
The Alexa ranking algorithm audits a site and calculates the frequency of visits. If the same user visits a website more than once on the same day, it is counted as a single visit.
The parameters used for measuring a site’s individual ranking is based on two items:
Unique daily visitors: the traffic/number of Alexa users visiting a site in a day.
Average pageviews: number of times a particular page or URL is viewed by Alexa users.
From here, the site with the highest combination of unique visitors and page views is ranked Number 1.
The algorithm also looks for any potential biases and amends its rankings in order to compensate for the visitors who are not included in Alexa’s measurement panel.
It has also been said that Alexa sources third-party data to give a broader view of internet users.
5 Cool Things You Can Do For Free on Alexa
If you have been searching for free, easy-to-use web analytics tools, then look no further. Alexa offers several powerful and insightful competitive intelligence and on-site analytics services just for you. Whether you are a digital marketer or a site owner, we can meet your needs. Whoever said the “best things in life are free” may have been on to something.
- Keep Tabs On Your Competitors
Leverage Alexa’s detailed Site Overview tool to look up any site and get a quick snapshot of its key performance metrics. Go on…scope out your competition! We provide free access to:
- Traffic Metrics
- Engagement Information
- Audience demographics
- Basic visitor insights
- Top keywords from search engines
- Top upstream sites
- Top sites linking in
With these insights, you can better understand your competition’s audience and strategy and how it compares to yours.
- Put Your Metrics In Context
Do you know if your site’s recent traffic gains were due to your marketing campaigns or an external event that helped your entire industry? Benchmarking your site against others is a quick and useful way to gain insight into your performance relative to the competition. You can set up a Site Comparison and gain access to historical traffic trends for free. Want to learn even more about why analyzing the competition matters? Check out our recent blog post. (Full disclosure – you will need to create an account to make a site comparison, but don’t worry – that’s free too!)
- Browse Top Ranked Sites by Country and Category
Alexa has been ranking sites world wide for over 15 years! The Alexa Rank is a globally recognized metric that has been referenced by everyone from The New York Times to CNET.com. As one of our most well-known and distinct capabilities, we are unmatched in the breath and depth of our rankings. At Alexa, you can freely browse top sites worldwide as well as look-up top ranked sites in specific countries or categories. Paired with insights from our Site Overview, it’s a great way to learn what’s driving the success of the leaders in your industry or country.
- Take Control of Your Site & Information
Millions of people worldwide use Alexa’s services to research and discover new sites. If you are a site owner, be sure not to miss out on potential business opportunities by claiming your site and updating your site description and contact information. Once your site is claimed, it will automatically appear in your dashboard where you can start tracking and measuring your performance.
- Hungry for Even More? Try Alexa Pro – for FREE (of course)
All of the great free tools described above are really just the tip of the iceberg. If you are interested in getting access to even more analytics and insights, we invite you to try Alexa Pro Basic for Free. If you are a digital marketer, come and kick the tires of our competitive intelligence toolkit. If you are a site owner, feel confident in your on-site analytics by directly measuring 100% of your traffic, certified by Alexa. What are you waiting for?